Naksha Collections

The Challenge

Naksha Collections is a recipe kit brand providing inspiring and healthy cook-at-home recipes kits. They are inspired by cuisines from around the world and all the ingredients are hand-crafted.

The team wanted a packaging solution that looked enticing on shelf, whilst being a little different from the standard. With a range of menu options available the challenge was to create a pack that was quick to load, robust in transit and that provided a visually enticing presence when on the shelf.

The solution

Sarina Packaging designed a pouch style carton board pack that included a snap lock base and a tapered profile. Made of 60gsm, 576mic folding box board, litho printed four colour process with a machine seal. The packs were supplied flat and were side seam glued. They included full coverage photo realistic print.

The result

Sarcina produced 12,000 recipe kit packs across 7 SKUs that included Ngoh Hiang, Lemak Cili Padi, Asam Pedas, Ropa Vieja, Curried Goat plus Milk chocolate blondies and Dark chocolate fondant. We also provided accompanying menu cards printed on Satin 300gsm board litho printed both sides.

The end result was an eye catching pack large enough to hold all the ingredients whilst provide a strong sense of identity on the shelf.

If you would like help with a packaging project please contact a member of the Sarcina team today.