Shelf ready packaging refers to packaging that is used for the transit and display of the housed product within a retail environment. Products that arrive in SRPs can be easily placed on the shelf, without the need for repacking. Usually, this involves a perforated section that can be torn off in order to display the product. This reduces manufacturing pack time, whilst providing efficient distribution and presentation within a retail environment.
Sarcina Packaging is able to provide shelf ready packaging in a number of different formats. SRPs are typically manufactured using corrugated fibre board but can also be manufactured in a folding boxboard substrate in virtually any grade and can be printed on 100% of the pack. SRPs can be designed to utilise a variety of different design features, including snap lock and crash-lock bases for quick construction. They can also be supplied with tuck in tops, negating the use of unsightly taping. Furthermore, for counter top variants the lid can be folded back to form a display panel.
Shelf Ready Packaging can be seen as a way of extending your brand presence within the retail space. The primary goal is to make your product stand out on the shelf; the packaging needs to be visually striking in order to enhance your products prominence in an increasingly competitive and crowded retail space.
“Three out of four new SKUs fail to generate even £100,000 sales in their first year of trading and are often delisted by retailers. Make sure you give your products a fighting chance by maximising the advantages offered by your packaging, including the use of SRPs”
-Marcin Penconek – www.nielsen.com
Sarcina Packaging’s designers can assist you with designing a pack that can house your products in any configuration, to the millimetre. Contact us today to see how we can help you.
