In the run-up to the secretive launch of the highly anticipated Google Pixel 4, Sarcina Packaging was approached to assist in providing large bespoke presentation boxes to be utilised in an influencer marketing campaign and to be used for initial media reviews. They were needed in an extremely tight timeframe and had to be made to a very high standard, as they would be representing a large international brand.
The challenge
The boxes needed to be designed and produced less than two weeks and had to be strong enough to support up to 4kg of weight as they would contain a laptop, demonstration mobile device and various other pieces of marketing material. The covering paper also needed to be printed on a large format press as it would cover a 600mm square drawer box.
The solution
Sarcina Packaging had to work hard to prototype, design, manufacture and deliver the boxes within the prescribed 2-week period. They would need to be produced in a durable and hardwearing 3000mu white lined grey board. The boxes would also be litho printed in each of Google’s five Pantone references.
The result
Sarcina Packaging delivered the entirety of the boxes on time and within budget, despite the extremely complex nature of the project. The boxes were utilised for various launch events around the world and the feedback from influencers and reporters alike was extremely positive.
